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About Us


As we’ve moved into the electronic age, the ability to interact with customers has become increasingly strategic. Some may argue that the internet, e-mail, PDAs and other electronic devices are no more strategic than your telephone or normal mail, however, very few companies understand how to maximize the benefit of these new electronic channels. This is why “User Strategy” exists!

We take your business objectives, your electronic channels and make them work efficiently for your customers. We’re not just talking usability, human-computer-interaction, marketing psychology and design here, were talking simply about understanding the economics of good channel design and implementation, driven by the needs and desires of your customers. This is the Customer Value Exchange, the ability to create and receive value through profitable customer interactions.

Who are we?
User Strategy is part of The Kingstone Group of Companies, established in 1985. Our core team has extensive experience in customer interaction and user-led strategy with the average industry experience exceeding 20 years. However, our team extends to beyond our own boundaries, employing the expertise of global independent experts in top customer interaction and strategic fields of study. We have PhD researchers and statisticians, renowned authors and e-Commerce specialists from around the globe, along with the expertise of working with some of the world’s biggest companies. Who are we? We are the voice of your customer and what is missing in your customer relationship strategies…

How does this help my company?
Customers pay for and use your products and services, but if they can’t get to the information or services they need, end of story. So at US we focus on connecting your customers with your business in the most efficient manner to achieve increased revenue and profitability.


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Please use the link below if you wish to contact us with any enquiries about our company

info@aapm.info

events
Operational Cost Control
Dubai, September 4th-8th, 2004
Advanced Sales and Channel Management
Dubai, November 6-10th, 2004
Networking
Institute of Certified E-Commerce Consultants Asia chapter annual networking event, sponsored by User Strategy Ltd
Central Conference Centre, 6;30pm, October 22nd, 2004
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 © 2004 User Strategy Ltd. - all rights reserved