User
Strategy has a clear goal and vision for your business. We want your digital channels
to be easy to use, of strategic import to the business and hugely profitable.
This can only be done through creating a compelling offering which demonstrates
the ‘customer value exchange’.
At
User Strategy we help you design and build profitable digital interactions, with
the following key principles:
Strategic
–Don’t leave it up to an add agency or IT team, this channel is an
essential part of your business. It must fit into your strategic plan
Profitable – Whoever tells you digital channels
are a ‘cost’ that you need to have, are wrong. Every digital channel
we help build creates value and strong, measurable ROI
Reachable
– There are an increasing array of choices, technologies and applications
out there, but are you sure your customers and prospects are getting to them.
Usable – Most channels fail because
simply they are difficult to use, so when faced with a problem customers give
up and call the call centre, or leave and go to your competition.
Desirable
– Make this channel great and make it so that I want to use. Compelling
interactions occur not only because of good design, but due to clear strategy.
Accessible – Increasingly digital channels
are required by law to be accessible to all segments of the community. Typically
those with disabilities are the last to be considered.
Please use the link below if you wish
to contact us regarding our services info@aapm.info
Operational
Cost Control Dubai, September 4th-8th, 2004 Advanced
Sales and Channel Management Dubai, November 6-10th, 2004 Networking Institute of Certified E-Commerce
Consultants Asia chapter annual networking event, sponsored by User Strategy Ltd
Central Conference Centre, 6;30pm, October 22nd, 2004 read
more
At
User Strategy we help you design and build profitable digital interactions, with
the following key principles:
